Health care companies want to use their marketing dollars to target those customers who are most likely to be in the market for health care insurance. In order to focus their attention on the appropriate customers, the company will generate health care leads. These leads are lists with potential customers contact information on them. The leads list is generated in a variety of ways.The company will generate a lead list themselves through mass advertising. Inquiries to their television, radio, internet and print ads will provide contact information of people who responded seeking information. This information is sent to sales representatives who then contact the inquiring customer. A positive reception results since the customer contacted the company directly regarding their product. Occasionally several small insurance companies will share information.Another way to get potential customer contact information is to share information between companies with like interest. For example, a customer contacts a company about dental insurance. The dental insurance carrier then shares that contact information with health insurance, life insurance and disability insurance companies. In return, those companies share their leads with the dental insurance company. The customer gets the benefit of receiving information regarding various types of insurance. The thought behind the plan is that if the customer is in the market for one insurance he or she may wish to review his or her other policies too. If the customers are not interested they simply tell the company and are not contacted again.Sometimes companies will pay for health care leads. Special data mining companies use a variety of resources to gather data and information on the customers. They then sell the information to companies like health care insurance carriers. Names and contact information are compiled in a myriad of ways. The data miner gets it from credit card applicants, magazine subscriptions, public records and other sources. The resulting data is arranged based on the criteria the requesting company wants. Criteria vary depending on what type of product or service the company is selling. By focusing their marketing dollars, the health care company can achieve a higher level of successful conversions or sales.
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Getting Commercial Real Estate Loans
Investors are provided with several loan packages, depending on their business and loan requirements. Loans amounting to $500,000 through $5,000,000 are offered at lower interest rates (1%-3%) by non-traditional lending agencies.The Need for Collaterals in LoansPeople normally apply for a business loan to buy business premises, extend business boundaries, develop a property or invest in commercial or residential properties. Borrowers can negotiate for the type of collateral to get maximum loan satisfaction.Private lenders provide fast and dependable service to those who like to avail of a small or a big loan because they do away with the red tape and unnecessary paperwork that lengthens the loan application procedure.Banks and other traditional lenders provide a standard procedure for refinancing and getting a mortgage. However, the worth of the collateral instead of the borrower?s credit history is the major consideration of lenders when approving commercial loans.A commercial real estate property is required in getting a commercial loan. It must be in good condition, otherwise lenders will impose a bigger downpayment or disqualify you for an apartment loan while they assess your application using the loan-to-value ratio.The Buyer-Seller RelationshipBuyers and sellers are the parties involved in commercial real estate loans. Before one can pick out an investment property, one should check the available estates for sale to find the best property and get top value for one’s funds. Sellers, on the contrary, should only offer properties that are in good condition and whose paperworks are readily available.Buyers evaluate the properties for location and condition. When considering location, buyers are after accessibility because they do not like to spend extensive travel expenses just to follow up on the property’s repairs or to manage it themselves. IAlso, since they acknowledge that the flow of customers will srely affect business, buyers don?t like a place that is located in a congested area. Buyers are careful with the condition of the property because of added expenses incurred for major repairs.The Basics of Loan-to-Value LTV) RatioAssessment of the loan amount is done by referring to the loan-to-value (LTV) ratio. This figure is a percentage of the full value of the collateral after being appraised. For instance, a property worth $180,000 can give the borrower a loan amount of $150,000.The LTV ratio is indirectly proportional to the risk of the borrower. This suggests that high risk borrowers, or those with problematic credit history, are assigned with lower LTV ratios. A bigger ratio shields lenders from the pressures of foreclosures. In special and rare cases, a full ratio may be awarded to the deserving investor.In commercial loans, lenders assess the borrower?s credit-worthiness, steadiness and type of the business, as well as the condition of the property. Lenders such as the NCF make the loans procedure easier than most.