How To Connect With Big Names On LinkedIn To Boost Your Business

Boosting your business can be done in many different ways on social media, from advertising to joining groups and contributing, and from targeting a specific audience to trying to catch some big names.

Here are some of the things that you should bear in mind when trying to link with big names on LinkedIn.

Build Up a Base For Your Business First

You can’t join LinkedIn on behalf of your business and instantly start trying to connect with the big names and famous people. You can try, but you’re unlikely to get very far, and LinkedIn may even try to stop you from connecting with anybody else.

You should spend at least the first few weeks and months building up a supporter and customer base from regular members of the public and other LinkedIn users. The more your brand is recognized, the more likely you are to be successful with the big names.

Find People With Common Interests

You can try to target whoever you like on LinkedIn, but remember that those most likely to reply and engage with you are those which already have an interest in your industry or niche.

For example, if your business relates to new ways of dealing with waste and pollution, look out for big name activists or politicians which have been heavily involved in these issues.

If you can’t find anything in common with somebody on LinkedIn, ask yourself what the value in connecting with them is really going to be. By finding the common interests, you will be able to appeal to them more effectively, increasing the chance of a meaningful connection and future contact.

Take The Time To Make It Personal

It’s a well-known fact among those who regularly correspond with big names that if you don’t make it personal, it’s unlikely that you will get a reply. If you haven’t bothered to put any extra effort into writing to them, why should they be bothered to reply and get involved with your ask?

Take a few minutes to research the person beforehand. This enables you to include a couple of relevant details which would be of interest to them or act as a memorable reminder of who you are.

Posted in Uncategorized | Tagged , , | Comments Off

5 Things You Should Look For When Selecting an Influencer for Your Brand

Selecting the right influencer decides your marketing campaign’s fate. Along with using the best influencer marketing platform for brands, you also need to have a solid strategy to choose the influencer that matters. But most brands consider any influencer based on the size of his follower base. It’s an old-school tactic that just doesn’t work now. You have to dig deeper than earlier days and prepare a set of pointers that your influencer must satisfy in order to be a good fit for your company’s success.

Let’s find out the criteria on which you should select an influencer for your brand that could actually hit the right note:

1. Prefer an Influencer in Your Niche

Choosing an influencer that doesn’t operate in your niche usually backfires. To make the right fit, you need to find out an influencer that operates in your niche. It’s the key to the right influencer marketing strategy. Having a similar niche ensures that your content gets shared among your ideal audiences to achieve great results.

2. Prefer the One With High Engagement Rates

It’s not just about the size of the follower base an influencer has got but his engagement rate. It’s crucial to calculate the engagement rate of the potential influencer you are considering for your brand before you finalize him. To choose the perfect influencer, check his average engagement rate. The idea is to get the right influencer that could really spark engagements with your audiences.

3. Choose the One Who Operates in Your Demographics

If you want to target local audiences, it’s better to consider a local influencer that operates in the same demographics. Choosing an influencer with more global audiences won’t meet your marketing goals. Find someone who actively operates in your region and have followers in the segment and demographics you are looking for.

4. Consider the One Who Meets Your Brand’s Voice

Investing in an influencer that doesn’t meet your brand’s voice and goals won’t help you. For instance, if your brand operates a vegan restaurant, considering an influencer who actively promotes non-vegetarian food through his posts would ruin your marketing efforts. You must reach out to an influencer who is vegan and it reflects from his social media posts.

5. Measure His Previous Performance Results

Don’t just believe in an influencer with your eyes closed when he brags about his performance. Take a look at the performance statistics of his past campaigns. Just analyzing one campaign won’t give you a clear picture of his abilities. Prefer an overall picture of his performance metrics by going through a couple of his past projects. It will help you conclude if he is the right fit to proceed with your influencer marketing or not.

Conclusion

Choosing the right influencer comes with a set of tasks that you have to do if you really want to get the best influencer working for you. Choosing the best influencer marketing platform for brands is just the half job done. You need to get the right influencer too to make your campaign reach the height of success. Follow these tips to get the influencer who could really help you achieve your marketing goals.

We are SocialBook, the best influencer marketing platform for brands that could really help you connect with the right influencer in a jiffy. We have influencers in all budgets and fan base sizes that would work great for you. Get in touch with us now to meet the perfect influencer in your budget.

Posted in Uncategorized | Comments Off

The Significance of Pure Air Inside Your Home

Have you ever climbed up mountains? If so, what do you do when you reach the top? Most people open their arms, close their eyes, and take a deep breath. That is the special thing about clean and fresh air. You feel like taking a pause and inhaling fresh air. Over the past year, we have faced several waves of coronavirus. These days, we have been warned about another wave of this virus. Therefore, the importance of clean air has been increasing day by day. In this article, we are going to find out why air quality is important when it comes to our indoor environment.

The impact of pollution on your indoor air

No matter where you go, you will have to face the consequences of poor quality. Even if you are alone in your home, you will still be prone to polluted air. Every year, more than 1 million people lose their life because of air pollution.

According to some reports, India is among the top 10 countries in the world with the worst air quality. The effect of polluted air is more evident as people spend over 90% of their time inside their homes. Another research study found that residents are at a greater risk of covid-19.

As a matter of fact, indoor air pollution has become an international concern. We can say that pollution levels inside and in closed spaces are up to five times higher. Since most pollutants are not visible to the naked eye, you may not be able to aware of the dangers of dirty air.

Indoor air pollutants may be generated by common household items, such as cleaning agents, cooking fuel, furniture polish, pet dander, and paint. Apart from this, domestic appliances such as refrigerators and heaters may also be the common source.

Since homes are not airtight, air pollutants can easily get in. For example, smog, smoke, mold spores, and dust can get into your house through your windows or doors. Air conditioners can be used to cool down your rooms. But the downside is that they can also boost the movement of pollutants across your house.

What can you do to purify your indoor air?

Basically, air purifiers are simple devices that receive dirty air and put it out after passing it through powerful filters. Nowadays, you can choose from hundreds of air purification units available in the market. They are based on a wide range of technologies. They are available in different sizes to cover rooms of different sizes.

Nowadays, most types of air purifiers depend on HEPA technology. Initially, this technology was introduced in the 40s in order to capture pollutants from the air. Although these filters have been used for the filtration of particulate matter, they may not be that effective when it comes to eliminating volatile organic compounds.

Therefore, if you are worried about your health, we suggest that you invest in a type of device that comes with a HEPA filter. With these units, filtering your indoor air will be a piece of cake. Therefore, you can count on these devices to and ensure clean air inside your house.

Posted in Uncategorized | Tagged , , , | Comments Off

Why Worry About Board Up Services?

Your home or business has been damaged by fire, flooding, or some other natural disaster. There are definitely areas that are exposed, and you’re waiting on your insurance to get started with the restoration process. What do you need to do while you’re waiting to get an answer about everything?

Emergency board up services are something that you may want to consider for the “in between” time. Why would you go through the time and money to get these additional services before you even start the restoration process? Here are some of the benefits of it.

Prevent Theft

One reason to consider board up services is because you don’t want robbers and thieves thinking that they have an easy target to go after. If you leave parts of your home or business open and vulnerable, it’s going to be simple for those people to waltz in there and take whatever they want that is still intact after your disaster. Boarding up your doors and windows, along with any gaps in the walls, can deter potential thieves and keep whatever is left at your property as safe as possible.

Prevent Rain, Snow, and Wind from Damaging the Property Further

All year long, rain and snowstorms can be a bit of an issue if your home or business is left open to the elements. In those cases, it’s going to be in your best interest to connect with emergency board up services as soon as you can. The last thing you need is for your restoration company to get into your home or business to find additional water, or to have to dig out several inches of snow before they start working. It can also prevent wind from going through your home or business, which also prevents additional damage from occurring during that waiting period.

Stop Animals from Getting Inside

Lastly, board up services can easily prevent animals from coming into your home or business. Many animal species are incredibly smart and opportunistic, and they may see your currently empty building as a great place for them to set up a den or shelter. But, if your home or business is boarded up, they will have fewer ways to get inside. Smaller animals may still find nooks and crannies where they can get in, so you’ll need to keep an eye out for them when you move back in. But, at least squirrels and mice are easier and safer to deal with than say, a raccoon, bear, or deer.

If you get professionals to board up your property, you can rest easy and know your home or business is safe, and that’s the bottom line. Many companies that sort out restoration services will also do everything that they can in order to board up and protect your home or business until they can start the restoration process. You just need to get in touch with them and let them know what sort of help you’ll need to take care of everything related to your home or business

Posted in Uncategorized | Tagged , , , , | Comments Off

Raise Capital With Private Investors

If you have launched your own startup, your first biggest challenge is to raise capital. Fortunately, you choose from a lot of options to raise the funds your business needs. Among all the sources, crowdfunding is one of the best ones as it helps redefine how startups can get off the ground. In this article, we are going to help you know the benefits of raising capital with private investors through a crowdfunding platform. Read on to find out more.

Benefits of raising capital with private investors

1. Funding is not equity-based

First of all, crowdfunding is not necessarily equity-based. Although startups have the liberty to use the equity in order to catch the attention of potential investors, It’s not required to give up ownership to collect capital.

The good news is that some platforms allow their members to apply a reward-oriented approach in order to raise capital. For instance, if your business deals in a specific product, make sure you hand over a few units to your prospective investors before you roll it out for the ultimate users.

2. Attracting potential investors is easy

With crowdfunding, you can attract a lot of potential investors without putting in a lot of effort. Although you can try for angel investors, keep in mind that this process can cost you a lot of time. The reason is that you will have to pitch your small business concept several times.

On the other hand, if you use a crowdfunding platform, you will have to post your business pitch in only one place. And this page will be ready by hundreds of investors from across the globe.

These platforms have a lot of useful features that may help startups collect funds from investors. So, attracting potential investors and raising capital will be much easier using crowdfunding platforms.

3. Higher visibility

Crowdfunding can help you make your startup more visible. Since marketing may consume a large chunk of your budget, it makes sense to use a crowdfunding platform instead. For potential investors, it’s easy to fund a crowdfunding campaign.
And these activities can help boost the visibility of your brand. Plus, you can also attract investors for your next funding rounds.

The Bottom Line

If you want to raise funds for your startup, crowdfunding can be the best choice. All you need to do is become part of a crowdfunding platform and you will be able to tap into the pool of potential investors. And this will help you kick start your business and make it a success in the industry.

Posted in Uncategorized | Tagged , , , , , , , | Comments Off